Ancient history and modern transformation.
DISCOVER AIULA’S TIMELESS CHARM ISN SAUDI ARABIA Nestled in the northwest of Saudi Arabia, AlUla is a breathtaking desert oasis surrounded by towering sandstone mountains and golden desert landscapes. This must-visit destination is famously home to the UNESCO World Heritage site of Hegra, also known as Madain Salih—the first archaeological site in Saudi Arabia to earn UNESCO recognition. Hegra features over 100 remarkably preserved Nabatean tombs with intricate facades that rival the ancient city of Petra in Jordan. Top Things to Experience in AlUla, Saudi Arabia Explore Historical Wonders: Discover ancient Nabatean tombs and archaeological treasures at Hegra, and marvel at thousands-year-old rock art sites showcasing rich heritage. Immerse in Stunning Natural Landscapes: Hike through majestic sandstone canyons, visit the iconic Elephant Rock formation, or unwind among thriving date palm oases in AlUla’s desert scenery. Enjoy Vibrant Cultural Adventures: Experience authentic Saudi Arabian culture at AlUla Old Town and take part in lively festivals, art exhibitions, and musical events that celebrate the region’s history. Indulge in Outstanding Hospitality: Stay at luxury desert resorts offering world-class amenities, and savour traditional Saudi dining experiences under the starry desert sky. AlUla stands as a top travel destination in Saudi Arabia for history lovers, adventure seekers, and cultural explorers alike. Whether your clients seek ancient archaeology, unforgettable desert landscapes, or immersive cultural festivals, AlUla delivers an unforgettable journey into the heart of Saudi heritage and natural beauty.